Critics of the ban, predictably the American Beverage
Association but also notably the NAACP as well as a significant portion of New
Yorkers, breathed a sigh of relief after the decision. In an amicus brief the
coalition noted as primary grievances an infringement on individual liberty as
well as an unfair regulation of local businesses in light of exemptions for
state and nation-wide chains such as 7-11 and McDonalds.
Mayor Bloomberg has already succeeded in limiting the salt
content of food prepared and served in the city so his proposal was nothing new
to residents. That a group whose constituents disproportionately suffer from obesity teamed up with a corporate proxy was a stark reminder that
awareness of the link between obesity and sugary drinks still has a very long
way to go.
That awareness has perhaps an even steeper hill to climb if you ask Dr. Robert Lustig, Pediatric Endocrinologist and Professor of pediatrics at UCSF. His vocal advocation of such additives as High-Fructose corn syrup in beverages as a “poison” have earned him a notable position in media interviews around the country. Even Dr. Lustig, however, conceded that Mayor Bloomberg’s proposal won’t “solve obesity” but that it was a “baby step,” in an interview with CBS News.
That awareness has perhaps an even steeper hill to climb if you ask Dr. Robert Lustig, Pediatric Endocrinologist and Professor of pediatrics at UCSF. His vocal advocation of such additives as High-Fructose corn syrup in beverages as a “poison” have earned him a notable position in media interviews around the country. Even Dr. Lustig, however, conceded that Mayor Bloomberg’s proposal won’t “solve obesity” but that it was a “baby step,” in an interview with CBS News.
Although the Youtube video of his lecture now has well over 3 million views, a 1-hour and 29-minute watch can be daunting for many who do not already have an interest in the details of the issue.
Is sugar a poison? Among the many points of his argument is
a comparison of processed high-sugar content beverages to alcoholic beverages.
In the same way that the metabolism of a beer gets displaced to the liver thus
causing debilitating effects to one’s health through chronic use, beverages with
high sucrose content like soda also
resist the naturally designated organs for breaking down sugars: the stomach
and intestinal tract. When sugar winds up in the liver, it catalyzes a process
called denovo lipogenesis, i.e. the transformation of sugar directly into fat.
Sugars found in nature, Dr. Lustig points out, get burned as energy before ever
reaching the liver because they are paired with fiber. Sugar in the liver
begins to look a lot like alcohol in the liver and, shockingly, carries with it
8 out of the 12 most common health defects associated with alcoholism – not to
mention a direct link to type 2 diabetes.
But what about moderation? Isn’t it common knowledge that
alcohol in moderate doses causes minimal harm to longevity and may even produce
health benefits? Not so for the likes of HFC’s; such refined sugars actually cause an addiction even more potent than
that of alcohol wherein the body is tricked into thinking it is hungrier than
it should be long after the ingestion has taken place. The key element, Dr.
Lustig explains, is the hormone, Leptin, which becomes inhibited by the speedy
transport of fructose into the liver.
The case against sugar on the grounds of fitness is an easy
one. First Lady Michelle Obama has elevated youth fitness to a national
priority; the revamped labeling of nutrition facts was in large part due to her
work and is set to be expanded this year by the FDA. Binding regulation of fitness,
however, has no precedent in U.S. law; at most, organizations like the American
Heart Association or even the Surgeon General (currently absent) issue
guidelines about eating healthy and regimenting exercise.
Dr. Lustig comments at one point in the lecture that “You
wouldn’t think twice about not giving your kid a Budweiser but you don’t think
twice about giving your kid a can of Coke – but they’re the same.” The
regulation of alcohol is well established as within the purview of government. The
case against unlimited alcohol content, however, has less to do with overall
fitness concerns than its potential to intoxicate and thereby cause great harm.
If intoxication is what justifies a ban, finding an example of a “sugar rampage”
might be a major roadblock in the effort to ban sweeteners.
Another obstacle not only facing a ban but other regulatory
measures as well is political donations. In the 2012 election cycle, the
Coca-Cola Corporation donated $20,700 to New York state legislators via its New
York Political Action Committee (PAC) and an additional $13,500 to at-large New
York congressman and one senator via its Federal Pac (source: http://assets.coca-colacompany.com).
The Purchase, NY-based Pepsi Co. gave $46,500 to New York Congressmen and one
senator via its own PAC (source: http://www.opensecrets.org).
These donations were not without reason; New York Governor Andrew Cuomo
remarked last summer of the proposed soda ban, “I don’t think you can do a lot
of harm in the interim, as I said, I think you can only do good.” Despite
sentiments from the governor and others, Mayor Bloomberg’s appeal is unlikely
to reverse the outcome of Monday’s decision.
Will this be the last word on sugary drinks and the obesity
epidemic? Highly unlikely. The idea of taxing sugar instead of banning it will
be the topic for part 2 of this article.